In a recent conversation with my oldest daughter I asked her what is the most important criteria she used in selecting a photographer; she lives out of state so she has to use local photographers. She responded with she always looks for a photographer who listens to her. Photographers have to find a balance between their artistic, technical skills, and the customers expectations. Select a photographer who takes time to discover your expectations and is then able to communicate how he or she will meet those expectations. If the photographer can't deliver what you want they should be able to explain why and offer alternatives.